PRESS RELEASE FROM MSL SDN BHD
WELCOMING 2012 WITH BRAND NEW LOGO FOR
LIGA SUPER MALAYSIA AND LIGA PREMIER MALAYSIA
Kuala Lumpur, Malaysia – December 31, 2011
Malaysia Super League Sdn Bhd (MSL) unveiled the new logos for the Super League and Premier League for 2012.
Inspired by the “Play” shape which is commonly found in all media playing devices, both logos are specially designed in line with the original purpose of the football itself which is "Play”. The shape "Play" had been stylized and applied into the logo, creating a solid shape to hold the other elements which create differentiation between each logo.
For the Super League logo, the element was formed from the imagery of the Super League trophy itself. Showing the upper parts of the trophy where a ball stand on top of the star shape tower which resembles a meaning that this is the highest football league in the nation. Combination of dark blue and white color represents the meaning of solidarity and prestige to the league.
Meanwhile for the Premier League logo, a ball had been composed into the composition to bring out a meaning of football movement. Premier league is the second highest league football in the nation and it is the starting point for a team to play into the prestigious Super League. The moving ball shape is designed to create a story where the journey to football fame begins here. Black and yellow are chosen as the official color to align with the color of the national team.
Both logos are bounded to a story where for premier league, almost every team in Malaysia can compete on the league but only the best, which can compete on the peak with the other elites in the Super League.
The fonts used are uniquely and specially designed to fit the character which has similarities with the tiger stripes.
The Astro logo is placed into the league logos as an appreciation to Astro as our main sponsor and for their contribution in sponsorship and broadcasting in Malaysian league. A new sponsor logo will take place replacing the Astro logo should there be any new sponsors take place in future.
The introduction of the new logo is hoped to usher all Malaysian League teams with new refreshing start of the New Year 2012.
Info about MSL:
Malaysia Super League Sdn Bhd (MSL) was formed to serve as the commercial arm of Malaysian football. The Chairman and a member of the Board of Directors is YBhg Tan Sri Datuk Seri Panglima Haji Annuar Bin Haji Musa. Also on the Board of Directors is YH Dato' Afandi Bin Hamzah.
Meanwhile, the daily operation of this company is headed by its Chief Executive Officer, Mr. Stuart Ramalingam. MSL's primary function is to raise sponsorship funds to further the interest of football in Malaysia. With a yearly season of over 1,000 scheduled matches, MSL has a solid platform for sponsors and advertisers to create brand awareness among the masses, particularly football lovers in the country.
MSL also acts as a marketing tool for the local football scene. Its aim is to create a great sense of pride and awareness of the sport, from the grassroots right up to the professional level.